2012 tourism consistently up
PALMETTO – Local occupancy rates and the average rate that visitors pay for accommodations have both increased every month so far this year, the Manatee County Tourist Development Council learned on Monday.
From January through September, the number of visitors was up nearly 10 percent from the same period last year, and the average daily rate was up between 1 and 5 percent, according to Walter Klages, of Data Research Services, adding that European visitors increased by 19 percent.
More visitors from Great Britain, Germany, Austria and Switzerland are expected since the Manatee County Convention and Visitors Bureau representatives in the U.K. and Germany have begun identifying privately-owned short-term rentals previously unknown to European tourists, tourism consultants said.
Tour operators recently learned about a large number of local private short-term rentals that were previously unknown before the creation of North American Vacation Homes, a European tour operator that feeds leads on rentals to other tour operators and travel agents, according to Dru Bryan, of Gosh P.R., the CVB’s London representative.
Unlike most Americans, Europeans use tour operators to book their trips because tour operators carry trip insurance that protects visitors from flight foul-ups and bad vacations, like staying next to a building under renovation, she said.
Central Europeans also will benefit from the newly-discovered supply of rentals, according to Vera Sommer, the CVB’s representative in Germany, Austria and Switzerland.
Germans are the top tourism spenders in the world, she said, exceeding even American tourists in their expenditures, and often travel during the summer, which is Anna Maria Island’s less crowded tourist season.
The $64,000 question
The TDC learned that the Manatee County Tax Collector’s Office has collected about $64,000 so far this year as a result of field inspections of short-term rentals (six months or less).
Another $5,000 was collected from property owners who live out of the country and had a short-term rental since 2008, spokeswoman Tanya Ranney said.
About 6,000 people are registered with the county tax collector’s office as short-term rental property owners, she said.
For the past 12 months, resort tax collections total more than $8 million, up 10 percent from the previous 12 months, Ranney said.
The 5 percent resort tax pays for tourism marketing, with a one-fifth portion going to beach renourishment.
Paddle up
The Nathan Benderson Park Aquatic Center on the Manatee/Sarasota county line is the frontrunner for the 2017 World Rowing Championships, Paul Blackketter, of Benderson Development, told the TDC.
The event would bring rowers, canoers and kayakers to the area for three years prior to the event for qualifying events and practices, he said, adding that the facility is the only one in the U.S. in contention for the spot.
The county does not have enough hotel rooms to accommodate the crowds PALMETTO – Local occupancy rates and the average rate that visitors pay for accommodations have both increased every month so far this year, the Manatee County Tourist Development Council learned on Monday.
From January through September, the number of visitors was up nearly 10 percent from the same period last year, and the average daily rate was up between 1 and 5 percent, according to Walter Klages, of Data Research Services, adding that European visitors increased by 19 percent.
More visitors from Great Britain, Germany, Austria and Switzerland are expected since the Manatee County Convention and Visitors Bureau representatives in the U.K. and Germany have begun identifying privately-owned short-term rentals previously unknown to European tourists, tourism consultants said.
Tour operators recently learned about a large number of local private short-term rentals that were previously unknown before the creation of North American Vacation Homes, a European tour operator that feeds leads on rentals to other tour operators and travel agents, according to Dru Bryan, of Gosh P.R., the CVB’s London representative.
Unlike most Americans, Europeans use tour operators to book their trips because tour operators carry trip insurance that protects visitors from flight foul-ups and bad vacations, like staying next to a building under renovation, she said.
Central Europeans also will benefit from the newly-discovered supply of rentals, according to Vera Sommer, the CVB’s representative in Germany, Austria and Switzerland.
Germans are the top tourism spenders in the world, she said, exceeding even American tourists in their expenditures, and often travel during the summer, which is Anna Maria Island’s less crowded tourist season.
The $64,000 question
The TDC learned that the Manatee County Tax Collector’s Office has collected about $64,000 so far this year as a result of field inspections of short-term rentals (six months or less).
Another $5,000 was collected from property owners who live out of the country and had a short-term rental since 2008, spokeswoman Tanya Ranney said.
About 6,000 people are registered with the county tax collector’s office as short-term rental property owners, she said.
For the past 12 months, resort tax collections total more than $8 million, up 10 percent from the previous 12 months, Ranney said.
The 5 percent resort tax pays for tourism marketing, with a one-fifth portion going to beach renourishment.
Paddle up
The Nathan Benderson Park Aquatic Center on the Manatee/Sarasota county line is the frontrunner for the 2017 World Rowing Championships, Paul Blackketter, of Benderson Development, told the TDC.
The event would bring rowers, canoers and kayakers to the area for three years prior to the event for qualifying events and practices, he said, adding that the facility is the only one in the U.S. in contention for the spot.
The county does not have enough hotel rooms to accommodate the crowds