ANNA MARIA – Tampa-based Research Data Services (RDS) consultant Ann Wittine presented her state of tourism update to the Manatee County Tourist Development Council (TDC) on June 10, pointing out the latest available statistics related to the tourism industry in Manatee County from April 2024.
Total visitors and economic impact were down compared to April 2023, as well as room nights spent, with 91,500 visitors (-6.4%), 203,300 room nights (-7.9%) and $134,036,500 in economic impact (-6.9%).
“I want to peel back the onion a little bit,” Wittine said. “Partly, these numbers are down because last year Easter was April 9 and this year it was March 31, and that does impact April business. Having that early Easter compresses business into March and we saw a very good March this year.”
Wittine added that if these numbers are compared to pre-COVID 2019, there is a 43% increase in visitors, a 37% increase in room nights and a 65% increase in economic impact.
Room occupancy for April was down slightly (-3.4%). The average daily room rate was also down from $265.70 per day in April 2023 compared to $260.62 in April 2024.
RDS also keeps track of where visitors are coming from when they visit the area. The largest increase in any visitor origin domestically is Florida, which is up only .5% over the same period in 2023. All other regions of the U.S. are down, with the Northeast being the largest drop at -14.6%. The only visitor origin with an increase was Europe, which was up 12.3% from April 2023.
Wittine says she forecasts a summer where the numbers go down slightly. RDS does extensive surveys with people who have shown interest in visiting Manatee County, many of whom will be coming to AMI, and she is beginning to see a trend of people concerned about rising prices for travel to the area.
RDS’s fiscal year-to-date (October-April) numbers are close to their projections. At 625,600, total visitors are down 3.3% and, at $1,140027,800, economic impact is up 0.3% from the same period a year ago. Wittine has said many times that a great deal of the large increases in visitors and economic impact since pre-COVID 2019 are directly related to Sarasota-Bradenton International Airport (SRQ) adding dozens of new direct flights from all regions of the country.
